Bubbaroo targets UK
Australian nursery brand strengthens UK presence as it seeks wholesale accounts.
By Laura Turner
4 June 2013
Following a recent and successful UK launch, Australian nursery brand Bubbaroo is investing in UK agents across the country to support its expansion into its first export market.
Bubbaroo has chosen to support its development with agents to ensure potential retailers understand the brand and the products’ features, and allow it to target locations and fully sustain the expansion.
“I couldn’t have wished for a better reaction to our products in the UK,” says Bubbaroo founder, Nicole Cassey. “By recruiting a strong team of UK agents, we hope to get our products on the shelves across the UK so they are even more accessible for safety and quality conscious parents.”
Bubbaroo specialises in producing safe and practical products for babies’ bedtime, including “blankies”, the “Joey Swag sleep bag”, cuddly toys and the brand’s flagship product, the “Joey Pouch swaddling bag”.
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