Chic Shanghai presents a/w 17 trends
The largest fashion trade show in Asia is set to welcome 100,000 visitors this season.
By Isabella Griffiths
2 February 2017
Chic Shanghai, Asia’s largest fashion trade show, which takes place 15 to 17 March, is set to showcase more than 1200 international and national fashion exhibitors at its a/w 17 edition. More than 100,000 trade visitors from all over China as well as overseas are expected to attend, with Chic seen as a key channel to reach the domestic fashion industry as well as bridge into the Chinese consumer market.
The show is organised by Beijing Fashion Expo and China World Trade Center Beijing and held at the NECC National Exhibition and Convention Center in Shanghai, covering four halls with a total area of over 100000 sqm. The show is divided into clearly structured specialist segments, including Urban View (menswear), New Look (womenswear), Kids’ Paradise (kidswear and school uniforms), Heritage (leather/fur/downwear), Secret Stars (accessories, shoes, bags), Impulses (designers’ fashion) and Fashion Journey (international participations).
Among the renowned brands which are strongly represented in the whole Chinese market are the likes of Hodo, Roman, Saint Angelo, Yishu for menswear and Meneser, Asdet, Sosock, Hive, Artfusion, Dankeyun, Esback, Smy, M’suya, Yerad, Bagely, Fcile, Tkf Spasso for womenswear. Italy, France, Germany and Turkey will present labels in large country-focused pavilions. Catwalks, trend and industry presentations round off the event.
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