Childrensalon showcases new website and blog
Largest online store for designer childrenswear employs latest technologies.
By Laura Turner
23 March 2015
Childrensalon.com, the online retailer for luxury childrenswear, has unveiled a new-look website and blog. Founded in 1952, the retailer is building on its established knowledge of the kids’ fashion industry with a content-rich website adopting a fully-responsive design. The user experience has been upgraded to be sleeker and seamless and includes the introduction of state-of-the-art responsive technology, ensuring the same experience regardless of device, environment or behaviour.
Childrensalon’s in-house team of fashion editors, stylists and content marketers will update the revamped website weekly, with seasonal trends, prestigious interviews, designer features, videos and guest-edited bespoke boutiques.
“We ramped up our in-house team with editors, stylists, UX and CX architects and digital marketers to create a site that is beautiful, inspiring, and exceptionally functional across all devices,” says digital and brand director Sorcha Harriman-Smith.
With over a million unique visitors to the site each month, Childrensalon turned over £28.5m last year, with a forecast of £42m for 2015. Adopting ecommerce as early as 1999, the company now offers over 270 of the world’s most desirable brands from its website to a global audience in over 130 countries.
“We’ve already seen staggering growth this year, especially since launching our mobile-optimised site, which has almost doubled in conversion rate but we’re not ones to rest on our laurels,” says Harriman-Smith. “We have a lot of other exciting projects on the horizon.”
Alongside the website update, Childrensalon has launched Tiny Times, a brand new blog. Documenting the latest news and trends in childrenswear, it features informative how-tos and more.
“This is another exciting chapter for us,” says Michele Harriman-Smith, CEO of Childrensalon. “Being able to innovate in the digital sphere whilst still delivering on our promise of dressing children beautifully is incredibly exhilarating and rewarding.”
Today the London retailer launched beauty and kidswear categories online and in-store.
Rachel Riley on her eponymous childrenswear label.
Children’s swimwear brand extends retail offering to online retailer, Farfetch.
CWB Independent Retail Awards 2015, Best New Store.
Fifty free copies of the new SDEA Retail Display Directory up for grabs to CWB readers.
Eighties revival theme for this year’s Schoolwear Association fundraising evening.
New look for Mini Moda and show’s earlier dateline welcomed by children’s footwear buyers.
Childrenswear label Mischka Aoki introduces a playful take on luxury with new Little Miss Aoki line.
Childrenswear brand launches separate spring and summer collections.
This year’s awards kick off with a new Best Baby Store category.
Potwells Trading agrees distribution deal with functional soft toy brand, BoBo Buddies.
Brand unveils three children’s charities to be supported as part of its new Little Clothes BIG Change project.
Interiors brand launches range of coordinating home textiles.