Designer of kidswear and nursery range Cool Candy for Littlewoods.com.
By Laura Turner
15 August 2013
Coleen Rooney has added another string to her bow with the launch of Cool Candy, her first childrenswear and nursery collection for Littlewoods.com. Created exclusively for the online department store, the childrenswear line offers both formal and casual options for boys and girls from three months to 10 years. In addition, Cool Candy features stylish nursery items such as high chairs, walkers, bouncers, strollers and travel cots with accompanying accessories. With the range available from this month, Laura Turner spoke to Rooney to find out more.
Laura Turner: What made you want to design a childrenswear and nursery collection?
Coleen Rooney: Designing for children and nursery is an exciting new challenge for me. I’ve created clothing pieces that appeal to both children and mums, with pretty yet practical pieces for girls and trendy, hardwearing items for boys. For nursery items, I wanted to create something with a signature style, which can work across all the new items that parents need. After designing a womenswear collection for Littlewoods for a few years, it was great to try my hand at something new. I have really enjoyed working with Littlewoods over the years and we are always looking for ideas to expand the Coleen brand. Therefore, with me being a mummy, we thought a childrenswear and nursery range would be great. It’s also something I have had first-hand experience buying and using.
LT: How long has the collaboration been planned?
CR: The collaboration with kidswear has been happening for a while, however the nursery range has happened fairly quickly. Part of that was probably due to me being pregnant at the time; I now have a newborn baby here that is using all the products!
LT: How do you see this collection expanding?
CR: I like to take one step at a time, but we do have to work so far in advance, so we are already working on the next kidswear collection. Also, we have a few more nursery items in mind to add to the line that is being launched. It’s very exciting.
LT: How did designing childrenswear differ from designing your fashion and jewellery collections for Littlewoods.com?
CR: The working method wasn’t that different, although it was different when it came to health and safety and so on; there's so much to think about regarding buttons and fastenings with childrenswear.
LT: How would you describe the collection?
CR: It caters for babies from newborn to two years and kids aged three to 10 years. The collection is a higher-end-style product, using premium fabrics, and it hopefully has designer edge. The boys’ range is influenced by my oldest child, Kai. It is informal and cool with its graphics, although there are some smart pieces, too. The girls’ line is frilly and delicate with a palette of candy tones and pretty ditsy prints. There is also a collection of bright vintage florals and quirky graphics.
LT: What are your favourite pieces in the collection?
CR: For boys, I love the navy blazer, it looks so smart and on-trend. The boys’ skinny denim jeans are lovely, too. There are so many pretty outfits for the girls! The cream and pink jacket is gorgeous, I would wear this myself. I also love the rabbit design on the jersey tunic.
LT: Did your son Kai have any design input into the collection?
CR: He’s a bit too young. I have certain styles that I like to dress him in so this was reflected in my designs. Also, having a child changes your outlook on practicality and colours, as they do like to play and can get messy.
LT: Has becoming a mum changed your own fashion style?
CR: Not really when it comes clothes, but it has to with footwear.
Day-to-day I have always dressed casually, however I am wearing more flats since becoming a mummy.
Name: Coleen Rooney
Date of birth: 3 April 1986
Job title: Designer, Littlewoods.com
Career background: Coleen Rooney, wife of Manchester United footballer Wayne Rooney, launched her debut women’s fashion collection for online and home shopping retailer Littlewoods.com in 2010. Earlier this year, she added to her offer for the retailer with a jewellery and watch range followed by the launch, this month, of Cool Candy.
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