Creeper Crawlers gets to grips with UK market
Creeper Crawlers targets UK independents as it rolls out further innovative designs.
By Laura Turner
29 January 2014
Irish baby brand Creeper Crawlers is targeting the UK market with its debut product entitled Crawl Suit, a patent-pending romper that provides traction and protection to support and increase the chance that a child will crawl successfully. With the company planning further innovative launches, it is now actively targeting UK independents as it aims to broaden its product offer.
Created by Ollwyn Moran, a leading expert in Neurological Developmental Therapy, the label’s 100 per cent cotton Crawl Suit rompers have been developed and tested with a focus group of parents and babies and feature grips all the way up the shins and on the soles of the feet. The grips are designed to help babies crawl more successfully and for longer, on all types of surfaces, and subsequently helping promote healthy body and brain connections.
“Most parents probably aren’t aware of the importance of crawling and how it impacts on development,” says Moran. “I believe that so many of the difficulties that children experience, especially while at school, can be avoided if they can be encouraged to pass through the crawling stage of development. That is why I created Creeper Crawlers; making this essential progression easier, comfortable and safe.
“I am thrilled to introduce our Creeper Crawler rompers to families in the UK,” she continues. “We are passionate about promoting healthy body and brain connections and supporting children’s natural development.”
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