David Luke goes further for Fairtrade
How the eco-friendly schoolwear supplier supported Fairtrade Fortnight.
By Laura Turner
20 March 2013
Eco-uniform supplier David Luke encouraged its staff to “go further for Fairtrade” during this year’s Fairtrade Fortnight from 25 February to 10 March.
The company, which became a registered licensee of the Fairtrade Foundation to manufacture using 100 per cent Fairtrade cotton in May 2010, showed its support by swapping all tea and coffee at its head quarters for a Fairtrade alternative.
Other initiatives included a company-wide Fairtrade Tea Break featuring Fairtrade refreshments on 6 March and a Fairtrade quiz during the two-week campaign, where staff knowledge of Fairtrade was put to the test.
David Luke introduced its Eco-uniform range in 2010. The first two items launched were girls’ and boys’ Eco-jackets, of which the outer fabric is made from 100 per cent recycled plastic bottles. David Luke is also a licensed supplier of Fairtrade cotton garments, including 100 per cent cotton white polo shirts.
David Luke’s full range of schoolwear will be available to view at this year’s Schoolwear Show on 13-15 October at Cranmore Park, Solihull.
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