David Luke proves its strength
Members of school uniform and sportswear supplier David Luke take on Tough Mudder North West.
By Laura Turner
14 September 2015
On 13 September, David Luke’s managing director, Kathryn Shuttleworth, marketing manager Kirsty Conroy and operations manager, Mark Woolgar, took on and completed Tough Mudder North West.
Tough Mudder events comprise 10-12 mile obstacle courses designed by Special Forces to test all-round strength, stamina, mental grit and camaraderie. With the most innovative courses, and one-million inspiring participants worldwide, Tough Mudder is a world-renowned premier adventure challenge series.
“It was certainly one of the toughest things I’ve done in my life, but I’m so proud we managed to complete it,” says Conroy. “It included ice pools, mud like you’ve never seen before, electric shocks and tear gas to name but a few of the things we went through.”
David Luke’s merchandise director, Ian McLaverty was also in the David Luke Tough Mudder team. McLaverty completed the prior training and mental preparation required for the event but unfortunately, three miles into the course, he suffered an eye injury and was unable to complete the challenge.
Today the London retailer launched beauty and kidswear categories online and in-store.
Rachel Riley on her eponymous childrenswear label.
Children’s swimwear brand extends retail offering to online retailer, Farfetch.
CWB Independent Retail Awards 2015, Best New Store.
Fifty free copies of the new SDEA Retail Display Directory up for grabs to CWB readers.
Eighties revival theme for this year’s Schoolwear Association fundraising evening.
New look for Mini Moda and show’s earlier dateline welcomed by children’s footwear buyers.
Childrenswear label Mischka Aoki introduces a playful take on luxury with new Little Miss Aoki line.
Childrenswear brand launches separate spring and summer collections.
This year’s awards kick off with a new Best Baby Store category.
Potwells Trading agrees distribution deal with functional soft toy brand, BoBo Buddies.
Brand unveils three children’s charities to be supported as part of its new Little Clothes BIG Change project.
Interiors brand launches range of coordinating home textiles.