Essential viewing for kids’ footwear
Mini Moda to provide the UK’s largest gathering of kids’ footwear collections together with an enhanced seminar programme.
By Laura Turner
10 February 2015
Mini Moda, the dedicated kids’ footwear zone within the UK’s leading fashion exhibition, Moda, continues to welcome the biggest names from the sector this season.
With the show preparing to open its doors this weekend, running on 15-17 February at Birmingham’s NEC, key brand signings among the season’s line-up include Bobux, Pediped, Agatha Ruiz de La Prada, Chipmunks, HappiJoey, Moccis, Legero, Superfit, Daisy Roots and Froddo (pictured).
In addition to the kids’ footwear brands on offer, the show continues to build on its holistic approach to the buying experience. Most notably, the seminar programme has received a further boost this season with the introduction of the BE2B Hub. Combining Moda’s strongest retail-oriented seminar programme to date, with a host of technology, logistics and in-store service providers, the BE2B Hub offers all visitors a one-stop-shop for all their business needs.
This season’s seminar programme, meanwhile, includes a series of talks from the Fashion Association of Britain, which will be disseminating practical, applicable advice from their members, preferred providers and business coaches. The FAB team will also offer one-to-one retail clinics from its stand in the BE2B Hub.
Other seminars to be anticipated include business coaching and funding advice from former Mulberry and Clarks operational manager Jim Jordan; social trends and consumer insights from research group INTO; as well as topics on marketing, social media, stock management and e-commerce insights from experts and Moda regulars such as Dennis Reid, Tony Scott, Martin O’Toole and Jonny Ross.
Elsewhere, giving visitors a sneak preview of the future of the industry, students from De Montfort’s University leading footwear design course will present the finalists from the History in the Making competition, hosted by Moda Footwear each year. Six students from the course have won the opportunity to display their final projects at the show in a special installation by the hall 20 catwalk. Students and staff from De Montfort University (DMU) will be on hand to speak about the designs and the use of new materials and methods of manufacture in their work.
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