Previewing the kids' footwear at this season’s Moda Footwear, 19-21 February, NEC, Birmingham.
By Laura Turner
14 February 2017
Since 1963 it has been ECCO’s objective to produce high quality, casual comfortable shoes with a perfect fit. Catering for the whole family, the brand’s kids’ collection includes shoes and boots for boys, girls and toddlers.
Founded in 1949 in Brazil, Bibi creates shoes specifically for children and approved by the Brazilian Association of Foot and Ankle Medicine and surgery. The collection offers shoes for different stages of children’s foot development, combining orthopaedic research with imaginative and fashion-forward styles.
Established in 1999, Shoesme offers Dutch designed kids’ shoes, which are manufactured in Portugal using premium quality leathers. The brand places strong emphasis on fitting, comfort and durability for each developmental stage of a growing child, with concept ranges from pre-walkers through to teens.
Bobux continues to make creative waves in 2017 as well as constantly striving to learn more about healthy foot development and ensuring its shoes are both stylish and good for kids. New this year is the launch of Kid+, which following demand, sees Bobux extend its sizes to beyond pre-school age.
El Naturalista Kids
El Naturalista Kids’ a/w 17 collection includes animal print textures and new models such as trainers with colourful, fresh and daring designs. Grey, black and leather colours are key, alongside a warm new Bordeaux tone, and purple.
Autumn/winter 17 sees the launch of a new sole unit for children’s footwear brand Pediped, with the aspirational, low profile street sole adding a new dimension to the collection. The new unit will showcase low and high top styles for both boys and girls in a range of stylish materials.
Made from premium leather and quality fabrics, Shoo Pom footwear uses materials selected for their flexibility and strength, with a focus on colour, originality and innovation. Shoo Pom’s first-steps shoes and walking shoes are designed to accompany children’s growth and facilitate foot development.
From the creators of Melissa plastic shoes, Zaxy offers babies’ and kids’ footwear made from patented soft plastic. Key styles include Butterfly Luxe and Romantic Bow for kids and Bubblegum Blush and Glitter Heart (pictured) for babies.
Art Kids brings a full-colour a/w collection, with new models including trainers with vintage touches. Inspired by urban trends, chic styling and geometrical lines, key collection details include reinforced toecaps, patent leathers, printed suedes and stretch materials on mountain boots.
Autumn/winter 17 highlights at Froddo include natural and premium quality materials and linings ranging from soft leather through to wool and sheepskin. Style-wise, animal prints, emojis, flower patterns and new textured and shiny leathers all feature, with contrast stitching key. A large selection of waterproof models are also available.
The new collection from Superfit is structured around three focal themes – Urban Casual, Street Sports and Winter Fun – and includes first-steps footwear and new widths. For 2017/18, the brand is launching six new product groups as well as updating the entire collection to be fresher, trendier and to feature more sophisticated technology for babies through to teens.
Today the London retailer launched beauty and kidswear categories online and in-store.
Rachel Riley on her eponymous childrenswear label.
Children’s swimwear brand extends retail offering to online retailer, Farfetch.
CWB Independent Retail Awards 2015, Best New Store.
Fifty free copies of the new SDEA Retail Display Directory up for grabs to CWB readers.
Eighties revival theme for this year’s Schoolwear Association fundraising evening.
New look for Mini Moda and show’s earlier dateline welcomed by children’s footwear buyers.
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Childrenswear brand launches separate spring and summer collections.
This year’s awards kick off with a new Best Baby Store category.
Potwells Trading agrees distribution deal with functional soft toy brand, BoBo Buddies.
Brand unveils three children’s charities to be supported as part of its new Little Clothes BIG Change project.
Interiors brand launches range of coordinating home textiles.