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Geox introduces new store concept
Italian label presents new X-Store design incorporating a multi-sensory shopping experience.

By Rebecca Jackson

18 May 2017

Italian brand, Geox, has unveiled plans to roll out its X-Store design concept, with the idea being to implement the layout in key stores worldwide. Initially previewed in the brand’s Covent Garden store in London and the Via del Corso store in Rome at the end of 2016, the concept has just launched in Toronto and Kuala Lumpur.
 
With a focus around breathability and wellbeing, the label aims to provide a multi-sensory experience through technology in-store, engaging all five senses. 
 
Integrated digital screens and interactive displays allow customers to customise their experience, find out more about an item, learn about Geox products and benefit from style recommendations.
 
The new design preserves and enhances any existing architectural features such as glass windows, columns, ceilings and exposed brickwork, working them with the new technological features. WiFi, free charging stations and the entire Geox catalogue is available in the fitting rooms. 
 
The new store concept will continue to host Goex’s men’s, women’s and children’s ranges, which includes clothing, footwear and outerwear categories. The store will also carry key styles such as the Nebula trainer, which incorporates a 3D-breathability system, and the Amphibiox style, a product line that ensures water-tightness.


 
 
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