About us  |  Contact  |  Twitter  |  Facebook  |  Pinterest  |  Instagram


 
News
 

H&M to launch new brand
Arket is set to offer essential women’s, men’s and children’s products as well as homeware.

By Isabella Griffiths

31 March 2017

Swedish H&M group has announced the launch of a new brand, Arket, this year. The new brand will offer essential products for men, women, children and the home. The first store will open in early autumn on Regent Street in London and online on arket.com in 18 European countries, followed by stores in Brussels, Copenhagen and Munich.
 
Arket, which means ‘sheet of paper’ in Swedish, is currently in production in collaboration with designers, buyers, pattern makers, architects, writers, chefs and more and is billed as a ‘modern-day market’. 
 
The range includes men’s, women’s and children’s ready-to-wear and accessories collections as well as a homeware department – all composed of Arket’s own products alongside an edited selection from other brands. Stores will also include a cafĂ© where location permits, and will be based on the New Nordic Kitchen and its vision of quality ingredients and healthy living. 
 
‘A fantastic team with diverse backgrounds and areas of expertise have come together to build ARKET. We’re very excited to soon reveal the brand and share our collections with customers,’ says managing director Lars Axelsson. 
 
This story first appeared on wwb-online.co.uk


 
 
MOST POPULAR
 
Newsletter
 

Sign up now to the CWB e-newsletter, packed with
industry news and features, including the latest from the NCWA.

Captcha
 Security code
 

Related Stories
Maroc in Mode returns in October
Maroc in Mode returns in October

The fashion sourcing and production exhibition will take place on the 19-20 October in Marrakech.

Subscribe to CWB
 

Get the inside story on the childrenswear trade - and save a fantastic 25%. The NCWA and Schoolwear Association offer further discounts for members.

Get the inside story on the childrenswear trade - and save a fantastic 25%. The NCWA and Schoolwear Association offer further discounts for members.
 
Subscribe Now
Advertise with CWB
 

Advertising with CWB, in print or online, reaches the buyers that matter and gets real results. Call Michele on +44 (0)1484 848337 now to book your advert.

Advertising with CWB, in print or online, reaches the buyers that matter and gets real results. Call Michele on +44 (0)1484 848337 now to book your advert.
 
Download media pack
CWB March/April 2017 issue 105
 

Read the latest issue of CWB magazine.

Read the latest issue of CWB magazine.
 
Read the latest issue online