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House of Fraser set to open anchor store in Chester
The department store will take up residence at Northgate retail and leisure complex in 2021.

By Isabella Griffiths

3 February 2017

Premium department store group House of Fraser is set to open an anchor store at the new Chester Northgate retail and leisure complex in Cheshire. 
 
Chester Northgate is the 500,000 sq ft redevelopment of Chester city centre and is among the most comprehensive city centre developments in the last decade. The redevelopment promises to revitalise the city centre, providing 70 stores, cafes and restaurants, as well as 70 homes, a hotel & conference centre, six-screen cinema and the city’s largest car park. 
 
This development, spearheaded by Cheshire West and Chester Council, will offer a full suite of experiences and aims to drive more locals, visitors and shoppers into the city. Construction of the development will commence in late 2018, targeting an opening of all three phases by 2021.
 
The new House of Fraser store, with around 100,000 sq ft of retail space over three floors, will offer customers a premium shopping environment and bring desirable brands and fashion labels to the region. The store is designed to a high specification to accommodate a multichannel, modern experience-led retail offering through elements of the build such as a large health and beauty department, which is twice the size of traditional beauty departments, and a premium rooftop restaurant with views over Chester’s historic racecourse.
 
Chester Northgate will be House of Fraser’s second major UK store opening, following Rushden Lakes, which opens this year, since its acquisition by Sanpower Group in late 2014. In recent years, House of Fraser has focused on further developing its multichannel proposition, alongside continued investment in its store portfolio and international expansion, celebrating the opening of the company’s first store in China, Nanjing in December 2016.
 
Frank Slevin, executive chairman of House of Fraser, says: “The new store clearly cements our commitment to and vision for the future growth of House of Fraser. The growth of our store portfolio and the further development of House of Fraser’s multichannel offer provides solid foundations for the ongoing transformation of the business, ultimately driving a great customer experience.” 
 
This story first appeared on wwb-online.co.uk


 
 
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