John Lewis back-to-school sales soar
Schoolwear sales see significant increase, while Olympic Games improve tracksuit sales by 122 per cent.
By Carey Whitwam
7 September 2012
John Lewis' back-to-school sales have soared compared to the same time last year.
The department store is reporting sales of boy's school shorts and shirts have risen by 24 per cent and 16 per cent respectively compared to 2011.
Girlswear sales have risen even further, with dresses up by 46 per cent, skirts by 30 per cent and blouses by 20 per cent.
The Olympic and Paralympic Games are thought to have helped boost tracksuit sales, which have increased by 122 per cent compared to last year.
“We have seen sales of schoolwear and other associated school products soar compared to last year," says Camilla Rowe, head of childrenswear buying.
"We now have a bigger assortment of ‘back to school’ products than ever before and with both parents and children looking forward to the start of the school term, we are seeing big increases in sales,” she adds.
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