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Joules makes changes in its licensing team
British lifestyle brand gears up for future growth with head of licensing appointment.


By Laura Turner

27 October 2016

British lifestyle brand Joules has appointed Paul Burden as head of licensing. He will join the business at the beginning of November, reporting into wholesale director, Penny Parry.
 
Burden previously held roles at Ted Baker, most recently as director of product licensing, where he was responsible for all licensed products including footwear, eyewear, watches and fragrance, bodywear and home accessories. Prior to this, he was menswear design manager at Next Plc.
 
“We’re delighted to welcome Paul to the Joules team,” says the brand’s CEO, Colin Porter. “His impressive experience and understanding of Joules’ strong brand heritage and values mean that he is well placed to explore and develop the business’s licensing offering as we enter this relatively new stage of growth.”
 
Joules plans to grow both in the UK and internationally through its retail, wholesale, ecommerce and licensing channels. This includes extending the brand to meet the lifestyle needs of its customers, both through existing and new product categories. To this end, in his role as head of licensing, Burden will focus on continuing to build, develop and explore licensing opportunities which align to Joules’ distinctive brand offering.






 
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