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Joules sees sales surge
The British label has experienced a 19 per cent increase in sales in the year to May 2013.

By Victoria Jackson

20 August 2013

British label Joules has seen a 19 per cent increase in sales in the year to May 2013, mainly boosted by sales of its heritage-inspired collections in the inner countryside.

Full-year sales improved by nearly a fifth to £79m, while pre-tax profit increased from £1.1m to £3.7m over the past 12 months.

“We have always had a unique heritage that has helped us appeal to a loyal, discerning customer who knows what to expect from us; good quality, unique design and excellent value,” says Tom Joule, founder and chief executive of Joules. “It is now more important than ever to listen to your customer to ensure you remain a true lifestyle brand.”

Joules has managed to reduce net debt to £1.6m from £5.5m, even after investing £5m into new store openings and infrastructure improvements.



 
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