Kite Clothing expands collection
Childrenswear brand’s new a/w 17 collection is 30 per cent bigger than last year’s.
By Laura Turner
22 December 2016
To offer customers more choice, childrenswear brand Kite Clothing
has unveiled an a/w 17 collection 30 per cent bigger than last year’s.
Entitled ‘When I grow up I want to be…’ it celebrates life through the eyes of children. Highlights include astronauts, dancers, mountain climbers and unicorns translated into strong, fun-filled imagery and on-trend styles, with clean colours grounded with a typical seasonal palette.
Coupled with Kite’s signature cross-over colour palette, and plenty of styles that both boys and girls will be happy to wear, the collection offers more mix and match opportunities than ever.
The season sees the emergence of two-tone prints and fresh new styles, including a zippy sleepsuit and fleece onesie and underwear sets for older children. The outerwear range has also been extended.
Additionally, the unisex baby range introduced for the first time 12 months ago, returns for a/w 17 with a fresh new look.
“We've pulled out all the stops to create the best range ever,” says Kite’s product director, Jo Spragg. “It's packed with colour and prints that are right up to date, we've had so much fun translating the 'When I grow up' theme into fabulous imagery. There is also much more choice and lots of fantastic outfitting options.”
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