Maped Helix teams with Mattel brands
The new Fun to Learn brand will be available from March 2017.
By Laura Turner
27 September 2016
has confirmed an agreement with Mattel
to launch its new ‘Fun to Learn’ brand.
Targeting children aged 2-6 years, the new Helix Fun to Learn range offers innovative new products with leading children’s brands, Barbie, Hot Wheels, Thomas & Friends and Bob the Builder.
The School Essentials Packs will be the first products to launch, with each pack containing uniquely branded stencils, jumbo pencil, colouring pencils, scissors, ruler, eraser and sharpener ahead of further product introductions later in the year.
The partnership cements Maped Helix’s place as number one in the educational stationery sector, following its range of maths sets gaining 91 per cent market share over the last 12 months.
“It’s an extremely proud moment for us to launch the Fun to Learn range with Mattel’s iconic brands,” says Gray Richmond, managing director at Maped Helix. “We’ve secured four fantastic licences, opening up our products to a new consumer demographic.
“Barbie, Hot Wheels Thomas & Friends and Bob the Builder are iconic brands and alongside these, we will continue to innovate and deliver a wide-range of fun educational products.”
Helix’s Fun to Learn product range will be available from March 2017.
Maped Helix's Back to School range will be available to view at this month's Schoolwear Show
on 9-11 October at Cranmore Park, Solihull.
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