Messe Düsseldorf transfers GDS to Igedo
The shoe fair will be relaunched at new location for its s/s edition.
By Isabella Griffiths
17 January 2017
Messe Düsseldorf, owner and organiser of German footwear trade show GDS, has integrated the event into the portfolio of its subsidiary, Igedo Company. The show will be held for the last time at the Messe Düsseldorf site from 7 to 9 February, with Igedo organising and relaunching the show with a new concept at Düsseldorf’s Areal Böhler venue in late August / early September.
Over the past few years GDS and its sister show Tag it! have been elaborately redesigned in close cooperation with the shoe sector, but failed to fulfil the expectations of both the organisers and industry. Werner Matthias Dornscheidt, president and CEO at Messe Düsseldorf, attributes this to the changes in the shoe sector: “The sector has radically changed over the past few years and the pace has picked up again. The major event that GDS has been for over six decades, no longer seems to be the right format for the current challenges within the shoe sector. For this reason we are now taking consistent action with new responsibilities and a new venue,” he says.
Kirstin Deutelmoser, director of GDS, also sees switching the footwear trade show to the Igedo Company as a positive opportunity: “The market is acting ever more dynamically and requires a completely new solution. This can only be successful if it can be fundamentally rethought without having to take existing structures and traditions into consideration. For this the Igedo Company is the ideal partner,” she says.
Details on the new shoe trade show will be released by the Igedo Company as part of GDS in February.
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