The celebrity mum talks to CWB's Laura Turner about becoming an ambassador for Start-rite shoes.
By Laura Turner
3 September 2012
Myleene Klass is a classical musician, tv/radio presenter, designer, model and author. Since the birth of her daughters, Ava and Hero, Klass’ love of all things parenting has resulted in the development of her own childrenwear range, BabyK, available through mothercare stores. In 2012, Klass became ambassador for the children’s shoe brand Start-rite. Here, she explains more about her long-standing affinity with Start-rite, as well as her role in promoting to parents the importance of having children’s feet properly measured and fitted with quality footwear to support healthy foot development.
LAURA TURNER: Why did you decide to become brand ambassador for Start-rite children’s shoes?
MYLEENE KLASS: It’s a perfect fit; I was raised as a “Start-rite baby”, wearing nothing but Start-rite fitted footwear, so I have done the same with my own children. I admire the ethos of the company and its heritage.
LT: What are you doing throughout 2012 in your role as brand ambassador?
MK: Essentially, I want to spread the word to mums and dads that, when it comes to buying your children their shoes, it is important to get their feet measured and shoes correctly fitted.
As parents, we worry constantly about our children eating the right food, whether they are wrapped up warmly and so on; feet can very easily get forgotten and yet they will carry them through their lives.
LT: Which are your favourite styles from the current Start-rite collection?
MK: The traditional Mary Jane style, Louisa, is my daughter Ava’s favourite. Now my youngest daughter Hero is walking, I also love the cute Bubble style, which is an ideal first walking leather shoe for girls in a T-bar design.
LT: What was your favourite pair of shoes as a child?
MK: A black patent pair that had a giant, sparkly jewel in the centre of each shoe.
LT: Has working with Start-rite made you want to do more on the children’s footwear front going forward?
MK: Absolutely. Watch this space closely!
LT: What other work have you done in the children’s fashion sector?
MK: I have my own children’s fashion brand, BabyK, which is stocked and distributed internationally through Mothercare. It’s available in 29 countries and like my third baby!
The dedication, time and effort that has gone into the range is something I'm very proud of and I have huge admiration for the team that works tirelessly on it to make it the success it is.
LT: What is your work ethic and what qualities do you look for in those you work with?
MK: I personally love my work and enjoy being part of a creative team. I love that the Start-rite team are dedicated, strong, artistic and enterprising, and they have the best sense of humour.
They make the entire process of creating and delivering shoes to little ones exciting and rewarding.
LT: Do you have a business mentor?
MK: I am very instinct-led and believe nothing is impossible. I admire women like Karen Brady and Hilary Devey; mothers in business who essentially do it all. They learnt their craft rather than being handed their titles and have climbed up the ranks.
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