New from The Bright Company
Organic and ethical family brand introduces new prints and styles for s/s 17.
By Victoria Jackson
3 April 2017
British brand The Bright Company returns for s/s 17 with its eighth collection, offering design-led, organic and ethical sleepwear and loungewear for adults and children aged 0-11 years.
Produced in a lighter weight organic cotton incorporating 10 per cent elastane for comfort and stretch, the collection takes inspiration from American sculptor Alexander Calder and his use of shape and colour in his moving sculptures.
In terms of new s/s 17 prints, the brand is introducing Calder and Spotty Arrows, which are both clean, graphic styles intended to appeal to adults and children alike.
With signature pops of colour, the graphic Calder print features a spots and dashes design and is available in the brand’s classic styles as well as summer-ready items such as shorts and vests. The playful Spotty Arrows print, available in Celestial Blue and Rust, is suitable to mix and match.
The Bright Company is also introducing a new style for s/s 17 titled Short ‘n’ Slims. Designed to be comfortable and cool, it offers a blend of long bottoms and a short-sleeved top available in both children’s and adults’ sizes.
Today the London retailer launched beauty and kidswear categories online and in-store.
Rachel Riley on her eponymous childrenswear label.
Children’s swimwear brand extends retail offering to online retailer, Farfetch.
CWB Independent Retail Awards 2015, Best New Store.
Fifty free copies of the new SDEA Retail Display Directory up for grabs to CWB readers.
Eighties revival theme for this year’s Schoolwear Association fundraising evening.
New look for Mini Moda and show’s earlier dateline welcomed by children’s footwear buyers.
Childrenswear label Mischka Aoki introduces a playful take on luxury with new Little Miss Aoki line.
Childrenswear brand launches separate spring and summer collections.
This year’s awards kick off with a new Best Baby Store category.
Potwells Trading agrees distribution deal with functional soft toy brand, BoBo Buddies.
Brand unveils three children’s charities to be supported as part of its new Little Clothes BIG Change project.
Interiors brand launches range of coordinating home textiles.