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New from The Bright Company
Organic and ethical family brand introduces new prints and styles for s/s 17.

By Victoria Jackson

3 April 2017

British brand The Bright Company returns for s/s 17 with its eighth collection, offering design-led, organic and ethical sleepwear and loungewear for adults and children aged 0-11 years.  
 
Produced in a lighter weight organic cotton incorporating 10 per cent elastane for comfort and stretch, the collection takes inspiration from American sculptor Alexander Calder and his use of shape and colour in his moving sculptures. 
 
In terms of new s/s 17 prints, the brand is introducing Calder and Spotty Arrows, which are both clean, graphic styles intended to appeal to adults and children alike. 
 
With signature pops of colour, the graphic Calder print features a spots and dashes design and is available in the brand’s classic styles as well as summer-ready items such as shorts and vests. The playful Spotty Arrows print, available in Celestial Blue and Rust, is suitable to mix and match. 
 
The Bright Company is also introducing a new style for s/s 17 titled Short ‘n’ Slims. Designed to be comfortable and cool, it offers a blend of long bottoms and a short-sleeved top available in both children’s and adults’ sizes.


 
 
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