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New look Moda impresses
Positive reaction to Moda's new layout, which included the addition of the new, dedicated children's footwear area, Mini Moda.

By Laura Turner

14 August 2014

Buyers and brands attending Moda on 10-12 August at Birmingham’s NEC, welcomed a redesigned show space this season, which saw stands, product zones, entrances and feature areas receive new design treatments. Particularly well-received was the newly assembled Mini Moda area in Moda Footwear, which brought together the exhibition’s largest collection of kids’ footwear specialists in one standout space.
 
Mini Moda exhibitor David Attwood of the soft leather baby shoe brand Daisy Roots, says, “The show needed a children’s area, and we as brands are really happy about it. There’s a mood of confidence within the market place. The good weather we’ve had recently is moving lots of sandals and summer shoes, so buyers seem ready to do business.”
 
Daisy Roots joined a host of new brands to the show this season, including Project Jelly, Move by Melton, Miss Sixty, Gioseppo and Noel France as well as industry heavyweights Ricosta, Richter, Pediped, Primigi and Lelli Kelly to name but a few.
 
New exhibitor Natalie Collier of Project Jelly was one of many exhibitors who came away from the show in a buoyant mood. “It was good for me to do the show,” she says. “Besides selling and raising our brand profile, I had some interest from UAE distributors and made some great contacts with lots of new UK independents. Being made in the UK is proving to be a very valuable USP for us together with our ‘giving story,’ helping us break into international markets.”
 
Elsewhere, all sectors enjoyed positive feedback from retailers, with both new and long-standing visitors to the show praising both the brands and extended seminar programme, which included E-Zone Live. First-time Moda visitors Doug and Linda Tait of Le Petite Boutique in Yorkshire were two of many retailers who scheduled in seminars as part of their Moda visit. “As a growing new business the show was a brilliant way for us to decide where we need and want to be in the market place,” says Doug Tait. “We will be launching a new online storeroom so the E-Zone Live area to see some of the seminars.”
 
In terms of speakers, the E-Zone Live line-up included blogging expert Jonny Ross, broadcaster and new media specialist Jon Tromans, online marketing guru Martin O’Toole of Fist of Fury and John Popham, who specialises in social media engagement with local communities. Jonny Ross says on the growing number of independent retailers looking to e-commerce and e-marketing, “I had so many questions after the show, everything from getting started to deeper discussions about blog traffic and SEO. Even compared to the February show, retailers seem to be really engaging with and embracing new media outlets.”
 
Also speaking and exhibiting in the area, Top to Toe, Esperus, 360 Resourcing, Retail Technology Ltd, ZipDelivery, Brightpearl and PfsWeb were among the companies demonstrating the latest in stock management, online recruitment and e-tail solutions in the new knowledge hub.
 
Summarising the season’s show, Nick Cook, portfolio director at ITE Moda, says, “This summer’s show has been another crucial and positive step in the right direction for the industry. To hear so many exhibitors have had their best show in years is fantastic news. We are so pleased to see that the optimism of previous season is continuing and moreover that it is translating to good-quality business being written at Moda.
 
“As an organiser you don’t always know whether a new layout and design will be noticed when people have so much business to do, but we have had such positive feedback from people at the show about the look that it really seems to have enhanced their experience of the event.”
 
Moda will return to the NEC for its a/w 15 edition on 15-17 February 2015.
 
www.moda-uk.co.uk


 
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