New maternity sportswear brand
Sportee Mommee enters the market offering premium maternity sportswear made entirely in the UK.
By Laura Turner
5 April 2017
Launched in February, Sportee Mommee
is a new British brand of maternity sportswear designed to support a comfortable, active and stylish pregnancy.
Prior to designing and developing Sportee Mommee, brand founder Helen Curran worked extensively in the mother and baby industry, before moving into sportswear to build knowledge.
Sportee Mommee’s debut range comprises the Cassandra Comfy Tee, Gladys Stripy Vest, Gladys Stripy Capris, Evangelia Stripy Leggings and the Desiree Track Top, all available in XS (UK size 8-10), S (UK size 10-12), M (UK size 12-14) and L (UK size 14-16). The colour palette is made up of red stripes, black and grey marl, with all pieces designed to complement each other.
Sportee Mommee is also designed, sourced and made in England, which Curran feels is a key benefit to the business. “Being able to work with a team face-to-face is an enormous advantage and is reflected in the high quality of the garments,” she says. “It also make us agile in terms of product development, enabling us to adapt ranges quickly for retailer exclusivity.
“Mums all over the world are now contacting us to ask where they can find the range,” she continues. “As a result, we are looking to expand our distribution through retailers and would welcome any wholesale enquiries
Today the London retailer launched beauty and kidswear categories online and in-store.
Rachel Riley on her eponymous childrenswear label.
Children’s swimwear brand extends retail offering to online retailer, Farfetch.
CWB Independent Retail Awards 2015, Best New Store.
Fifty free copies of the new SDEA Retail Display Directory up for grabs to CWB readers.
Eighties revival theme for this year’s Schoolwear Association fundraising evening.
New look for Mini Moda and show’s earlier dateline welcomed by children’s footwear buyers.
Childrenswear label Mischka Aoki introduces a playful take on luxury with new Little Miss Aoki line.
Childrenswear brand launches separate spring and summer collections.
This year’s awards kick off with a new Best Baby Store category.
Potwells Trading agrees distribution deal with functional soft toy brand, BoBo Buddies.
Brand unveils three children’s charities to be supported as part of its new Little Clothes BIG Change project.
Interiors brand launches range of coordinating home textiles.