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Nick Macey on schoolwear
The owner/buyer for Macey Sports considers current back-to-school sales.

By Laura Turner

1 October 2012

Nick Macey - owner/buyer at Macey Sports in Newport, South Wales - discusses back to school sales with Laura Turner.

Laura Turner: Did you have more customers buying online this back to school (BTS)?

Nick Macey: We launched our website in 2011 and noticed a huge increase in traffic during the BTS months. I don't think people bought general items much over the web but badged specific items were definitely purchased. (This is an area our industry needs to keep close tabs on, as there are too many back-street people only too willing to put logos on whatever items they feel). We offer a buy and reserve facility that people are able to take advantage of, which was a benefit as we were just basically handing over a carrier bag, which reduced the customer time in the shop.


LT: Did your suppliers serve you well this BTS?

NM: As BTS gets later and later we rely on suppliers to react promptly and efficiently. In general supply has been good, although one or two suppliers need to be quicker on deliveries. As we had a huge transition in the styles and uniform requirements this year it was always going to be a tough and testing time. The main industry supplier went from being the best to the worst, which was very disappointing as we have come to rely on them. This obviously created major problems as not only were deliveries late but added to the saleable time of the garment was an embroidery delay too. This coupled with incorrect deliveries which become time-consuming to sort also, which is what you don't need in your busiest times.


LT: Have you identified any growth opportunities for your business based on this BTS period?

NM: Growth opportunities are difficult in these testing times; nobody can afford to take risks with unwanted stock and so on. You just need to be positive, take any opportunity that comes your way, do what you do well and treat each customer as you would expect to be treated yourself and hopefully that formula will continue to work. Schools are not getting easier to deal with as some ideas are completely off the wall - what they want is what they get and our job is to fulfil that need!


 
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