Olympic opinion: Adrian Clarke.
Adrian Clarke, of Krypton Clothing, talks to CWB's Laura Turner about harnessing the power of The Games.
By Laura Turner
Adrian Clarke, director of Krypton Clothing in Bangor, talks to CWB's Laura Turner about the current school sportswear picture and the influence the Olympics is having on business.
25 May 2012
Laura Turner: How have sales of school sportswear fared over the last year?
Adrian Clarke: Our sportswear sales have generally been steady throughout the year, with no product areas showing particular marked improvement or a dip in performance.
Currently, our sportwear offer includes shorts, t-shirts, shin guards, hoodies and rugby and football socks. However, it is a market we are looking to develop further with the introduction of more specialised products.
As a company we already try to support grass roots sports developments, to help children become knowledgeable about sports and fitness and developing those skills and techniques, but we are also looking to develop specialised sportswear supply to secondary schools.
LT: Are you taking advantage of the London 2012 Olympics in terms of any in-store promotions?
AC: We will be introducing more incentives during the back-to-school period and we may run some promos off individual sporting events – like a sprint finish to beat the crowds and so on - but this year we are focusing on increasing promotion via social networking sites.
LT: Do you foresee a longer-term revival in competitive sports in UK schools, as a repercussion of the London 2012 Olympics?
AC: We do envisage greater participation in sports following the Olympics, as well as from the success of the Welsh rugby team, for instance. We are already looking at ways of supporting sports initiatives to develop grass root sports and are in talks with several organisations to see what we can do to complement their work.
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