Online launch of The Little White Company
Alexandalexa.com will be the first online retailer to sell the range of children’s clothing.
By Rebecca Jackson
3 October 2014
This week saw the launch of The Little White Company at online retailer AlexandAlexa. The retailer is the first web-based company to sell the iconic British lifestyle brand, which includes its range of baby and children’s clothing, sleepwear, toys and homeware.
Customers can now shop the range on the website, a global style destination for kids offering over 300 fashion and lifestyle brands. Standout pieces include a baby grey bear face hoodie, a pink ruffle front knitted dress made from Merino wool from girls and fleece Barney Bear booties provided in a snug fit for extra comfort.
Vanessa Benedict, senior buyer at AlexandAlexa says, “AlexandAlexa is the first online retailer to sell The Little White Company aside from the brand's own website and we will offer their quality range of kid's clothing, nursery, homeware, toys and gifts to our global customer base. The Little White Company will complement existing British brands at AlexandAlexa, including Burberry, Paul Smith Junior, and Stella McCartney Kids.”
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