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Performance sock launch
Blue Max Banner adds high-performance sock to its Medallion sportswear collection.

By Laura Turner

4 June 2015

Schoolwear and sportswear supplier Blue Max Banner has introduced a new, high-performance sports sock to its Medallion Sportswear Collection.
 
The socks’ active ingredient is an advanced, patented, CoolMax technology, which functions by moving perspiration away from the body and through the four-channel fibres for quick evaporation, keeping the wearer cool and dry.
 
Fibre performance efficiency tests have shown that after 30 minutes drying time, CoolMax loses 93 per cent of moisture compared to cotton alone, which loses only 50 per cent.
 
The new socks, woven from an American cotton specially selected for its durability, will be launched initially in white only. They are available in an extensive range of sizes, from a child’s size 6- 8.5 to an adult’s size 11.5-13. For additional comfort, the Medallion Socks feature a classic linked flat seam at the toe, while the addition of Lycra ensures they stay in place.
 
“There is an increasing demand for sportswear with active elements,” says Blue Max Banner MD, Nigel Plenderleith. “As a business, we have been scouring the globe to source technology that outperforms everything else in the marketplace. CoolMax is a registered trademark of Invista in India, one of the world's largest integrated producers of polymers and fibres. We are confident that it is a real winner and will help to further establish our Medallion Sportswear brand.”
 
Blue Max Banner Medallion sports socks will be available to order from stock this summer in a 5 x 3 pack. Orders placed by 4pm are scheduled for delivery the following day.
 
 
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