Pink Lining kids’ accessories launch in Mamas & Papas
The PL Child range of accessories hits Mamas & Papas stores this month.
By Laura Turner
22 March 2013
PL Child, the children’s accessories range from changing bag and maternity bag brand Pink Lining, will be available in Mamas & Papas stores this month.
The multichannel nursery retailer will be the exclusive national department store chain to stock PL Child for its debut season.
Initially, 10 key Mamas & Papas stores will carry PL Child, includingWestfield, Nottingham, Leeds and Dublin. The range will then be rolled out to 26 further stores. Mamas & Papas will also be giving PL Child a landing page on its website, with strong online interest anticipated.
“We are so excited to be supplying Mamas & Papas’ customer base, as it really complements the PL Child profile,” says Pink Lining co-founder and creative director of Charlotte Pearl. “We’re both family owned and run businesses, which is rather wonderful and inspiring in this industry.”
Products in Mamas & Papas’ selection include the PL Child mini rucksack, lunch box, picture satchel, overnight bags and wheelie cases in two different prints – Little Lady, featuring ladybirds in reds and cream for girls, and Robbie the Robot, which is a pattern of marching robots in alternate colours for boys.
Mamas & Papas was established in 1981 by husband-and-wife team Luisa and David Scacchetti. The company, whose head quarters are in Yorkshire, has 64UKstores and its products are sold in over 2,000 locations in 49 countries. In 2012, the company had a group turnover of £134.7m.
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