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Pitti Bimbo enjoys positive show
Kids’ trade fair sees rising number of foreign buyers boost attendance for a/w 17. 

By Laura Turner

24 January 2017

Children’s trade fair Pitti Bimbo welcomed over 10,000 total visitors to its 84th edition, which took place in Florence, Italy, on 19-21 January. 
 
Final attendance figures registered over 6,700 buyers, of which more than 2,400 were international buyers from over 60 countries. 
 
Russia once again came out on top of the chart of foreign markets, seeing 260 buyers in attendance. There were also impressive performances from the UK (181 buyers), Germany (158), China (117), Turkey (98) and Ukraine (94) as well as growth from Japan, Hong Kong and Far Eastern markets. There was a slight drop for France and Greece, with the number of Italian buyers also dropping slightly, reflecting the difficulties and uncertainties within the fair’s domestic market.
 
“This edition of the fair was characterized by energy, satisfaction and positive feedback”, says Raffaello Napoleone, CEO of Pitti Immagine. “For the creativity of the collections presented, the quality of the buyers who arrived from over 60 different countries, the projects, and the research carried out into the new worlds of children’s lifestyles. 
 
“The growing presence of foreign buyers from nearly all of the important children’s fashion markets was undoubtedly the most important factor: with Russia back at the top of the chart and with a very comforting rate of growth (+10%),” he continues. “The figures and feedback for this Pitti Bimbo affirmed the key role it plays for big children’s fashion brands, as well as for the premiere launch of collections for kids – of which there were truly many at this edition.”
 
The spring/summer edition of Pitti Bimbo takes place on 22-24 June 2017.




 
 
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