Preparations under way for The Schoolwear Show 2014
Further visitor incentives in-store for this year's exhibition.
By Laura Turner
22 January 2014
This year’s edition of The Schoolwear Show, taking place on 12-14 October at Cranmore Park, Solihull, is set to offer a host of new incentives for visitors.
First and foremost, show organiser Force 12 is opening the event up to a broader selection of exhibitors from the schoolwear industry, making this year’s event the largest and most varied yet.
Other developments for 2014 include new-look branding, daily transport provided to the exhibition from two local hotels and increased promotion throughout the year via CWB magazine, The Schoolwear Show’s official media partner. Exhibition updates and links to its social media can be found at www.theschoolwearshow.co.uk
Today the London retailer launched beauty and kidswear categories online and in-store.
Rachel Riley on her eponymous childrenswear label.
Children’s swimwear brand extends retail offering to online retailer, Farfetch.
CWB Independent Retail Awards 2015, Best New Store.
Fifty free copies of the new SDEA Retail Display Directory up for grabs to CWB readers.
Eighties revival theme for this year’s Schoolwear Association fundraising evening.
New look for Mini Moda and show’s earlier dateline welcomed by children’s footwear buyers.
Childrenswear label Mischka Aoki introduces a playful take on luxury with new Little Miss Aoki line.
Childrenswear brand launches separate spring and summer collections.
This year’s awards kick off with a new Best Baby Store category.
Potwells Trading agrees distribution deal with functional soft toy brand, BoBo Buddies.
Brand unveils three children’s charities to be supported as part of its new Little Clothes BIG Change project.
Interiors brand launches range of coordinating home textiles.