Rowlinson Knitwear supports Millie’s Trust
Company confirms Millie’s Trust as key nominated charity until 2019.
By Laura Turner
13 March 2017
The announcement follows a company-wide survey inviting employees to choose the charity they would most like to support, resulting in a unanimous vote in favour of Millie’s Trust.
Rowlinson’s support includes an annual donation, raising awareness of the charity’s causes, fundraising activities and the annual contribution of 30 days of employee time for voluntary work.
Millie’s Trust was founded by Joanne and Dan Thompson in memory of their baby daughter, Millie, who died as a result of a choking incident at her nursery in October 2012.
The charity delivers affordable first aid training courses across the North-west and nationally. It provides free places to expectant parents, parents with infants under 12 months and those facing financial hardship.
The charity has been instrumental in the introduction of Millie’s Mark
, a voluntary accreditation awarded as a special endorsement to nurseries in England that go above the Early Years Foundation Stage guidelines, by having 100 per cent of staff trained in paediatric first aid.
"Living our values is very important to us and traditionally, we have supported many local charities without great fanfare,” says Rowlinson's managing director, Donald Moore. “Despite facing a deeply personal tragedy, Joanne and Dan’s motivation to be a force for good inspired us and we felt we wanted to give them a bigger commitment and help raise awareness of their amazing work. All our people have the opportunity to get involved with fundraising activities and we are excited to have a team of 10 runners for the Great Manchester Run 10K in May.
"In addition, the 30 days of voluntary work means we can provide professional advice, marketing support and even complete practical tasks for Millie’s Trust, so that it can focus on delivering first aid training that could save lives.”
Rowlinson has been supplying Millie’s Trust with branded garments, worn by the charity’s first aid training staff, since 2015. However, the company increased its support throughout 2016, hosting a celebratory “Spooky Day” fancy dress event for its employees on Halloween as well as a number of staff attending Millie’s Ball, the charity’s annual gala dinner, which raised just over £10,000 in 2016.
“As we draw closer to our fifth anniversary, we’re delighted to have the ongoing support and commitment of the Rowlinson team,” says Joanne Thompson, CEO of Millie’s Trust. “It is vital that more families gain the life-saving skills and knowledge that we provide, so they have the confidence to act quickly and competently in an emergency situation. Rowlinson’s pledge to support Millie’s Trust enables us to help more families with the critically important first aid training we offer. We are looking forward to working with them much more in 2017 and beyond."
Today the London retailer launched beauty and kidswear categories online and in-store.
Rachel Riley on her eponymous childrenswear label.
Children’s swimwear brand extends retail offering to online retailer, Farfetch.
CWB Independent Retail Awards 2015, Best New Store.
Fifty free copies of the new SDEA Retail Display Directory up for grabs to CWB readers.
Eighties revival theme for this year’s Schoolwear Association fundraising evening.
New look for Mini Moda and show’s earlier dateline welcomed by children’s footwear buyers.
Childrenswear label Mischka Aoki introduces a playful take on luxury with new Little Miss Aoki line.
Childrenswear brand launches separate spring and summer collections.
This year’s awards kick off with a new Best Baby Store category.
Potwells Trading agrees distribution deal with functional soft toy brand, BoBo Buddies.
Brand unveils three children’s charities to be supported as part of its new Little Clothes BIG Change project.
Interiors brand launches range of coordinating home textiles.