Sainsbury’s takes Tu online
Retailer has launched a standalone clothing website.
By Isabella Griffiths
14 August 2015
Supermarket chain Sainsbury’s has today launched its Tu clothing website, http://tuclothing.sainsburys.co.uk, providing 24/7 online access to its full collection, which includes womenswear, menswear, childrenswear, lingerie, accessories and footwear.
A selection of Tu clothing is already available in over 400 Sainsbury’s stores, though customers previously only had access to the complete Tu clothing range if they lived near one of the 160 stores carrying the full collection. 710 stores will offer click and collect, including 112 convenience stores, with 93 per cent of customers living within a 10 minute drive of a Click and Collect store.
Tu clothing sales grew to £800m earlier this year, with Sainsbury’s currently ranked as the UK’s seventh largest clothing retailer by volume and 10th largest by value. On childrenswear, Tu is the fifth largest retailer by volume and seventh by value.
The supermarket chain launches new Tu collections every six weeks, with new product in stores every week and new trends landing within eight weeks of first appearing on the catwalks.
The retailer has launched 19 successful collections with Gok Wan, increasing market share and driving double-digit sales growth.
“We are focused on providing excellent quality and value, with a talented in-house Tu design team,” says Sainsbury's director of online, Robbie Feather. “This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand.
“Customers have increasingly been looking to buy Tu online, and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months,” he continues. “We’re already seeing particularly strong online sales of dresses and childrenswear and look forward to customers’ reaction to the new site.”
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