Sainsbury's continues to threaten indies
Supermarket giant is now UK's sixth largest kidswear retailer, with particularly strong schoolwear sales.
By Suzanna Bain
9 May 2012
Sainsbury’s childrenswear continues to threaten indies, with its schoolwear sales now at record-breaking levels.
The supermarket’s preliminary results for the 52 weeks to March 17, 2012, reveal a 38 per cent increase on the previous year’s schoolwear figures - making it the sixth largest kidswear retailer in the UK.
More than 100,000 pairs of trousers and more than 140,000 polo shirts were sold during the retail giant’s peak week.
Sales in this sector have contributed to faster growth across the general merchandise and clothing arm of its business than food.
Sainsbury’s says childrenswear is one of its non-food ‘hero categories’, which 'complements and adds value to its core business'.
It says it is increasing the amount of general merchandise products it sources directly from suppliers, with specialist offices now in China, Hong Kong and Bangladesh.
“Buying more directly and on shorter lead times improves flexibility and enables us to react quickly to sales and trends, a factor particularly important in clothing,” the report says.
Around 161 Sainsbury’s stores now sell general merchandise and clothing – 22 more than last year.
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