Schoolwear Association appoints Matthew Easter as new Chair
Matthew Easter plans to build pride in schools and communities.
By Laura Turner
2 April 2013
Matthew Easter has been appointed as the new Chair of the Schoolwear Association (SA), whose members clothe three quarters of the nation’s schoolchildren.
In his role as Chair, Easter, who is managing director of schoolwear retail chain Trutex, has the message, “Good-quality school uniform creates a sense of pride in students and their communities.”
“It is essential for our industry to have a collective voice so that we can continue to promote the benefits of school-specific uniform,” says Easter. “I believe school-specific uniform is not only a practical and cost-effective solution for schools and parents, but also drives a sense of belonging and pride for pupils.
“We need to continue to make sure this message is heard, and a strong industry association representing the many small and medium sized businesses, from manufacturers to wholesalers and independent retailers, who make up this sector, is the best way to do this,” he says.
Easter is the fourth chair of the trade body, which was set up in 2006 to give a voice to the industry. Also elected at the organisation’s annual meeting was the new Vice Chair, Alex Gani, who takes over from Chris Whitby.
Outgoing Chair Howard Wilder adds, “During the past year, we have seen significant activity in our industry by bodies that do not necessarily understand the complexity of the schoolwear market. It is our role to make sure everyone understands how our industry works.”
“There is still a lot to be done, including our continued work with schools and external bodies to communicate what we do, what we stand for, and the standards that schools and parents can expect from the specialist and professional members of The Schoolwear Association,” he says.
The Schoolwear Association, which has over 300 members, promotes the benefits of school-specific uniform to schools, students and parents. It represents all those involved in the supply of school-specific uniform including retailers, direct-to-school suppliers, manufacturers, distributors, wholesalers, suppliers, decorators, agents and schools.
The Schoolwear Association
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