About us  |  Contact  |  Twitter  |  Facebook  |  Pinterest  |  Instagram


 
News
 

Selfridges launches new Marni concept

The shop-in-shop will be the largest offer of Marni childrenswear in Europe.
 



By Christina Williams

19 April 2013

London department store Selfridges has opened an exclusive new Marni childrenswear concept on the fourth floor of its Oxford Street store.

The retailer has made the move following the success of the introduction of the Italian label’s children’s collection into its store earlier this year.


“Since introducing Marni for s/s 13, it has quickly become one of our strongest-performing collections, and one which our shoppers have been incredibly excited about” says Selfridges’ buying manager for childrenswear Lynne Crook. “A significant number of our shoppers are mums who also shop at Selfridges for themselves, so these directional fashion brands which resonate with them – Marni being a perfect example – are going from strength to strength with us.”


The debut girlswear collection within the shop-in-shop features signature patterns of the Marni style, including hearts, florals, polka dots and contrasting stripes.

 

 
MOST POPULAR
 
Newsletter
 

Sign up now to the CWB e-newsletter, packed with
industry news and features, including the latest from the NCWA.

Captcha
 Security code
 

Related Stories
UK retail sales grow at fastest rate in years
UK retail sales grow at fastest rate in years

Figures from the British Retail Consortium reveals like-for-like sales up 2.7 per cent on previous year.

Subscribe to CWB
 

Get the inside story on the childrenswear trade - and save a fantastic 25%. The NCWA and Schoolwear Association offer further discounts for members.

Get the inside story on the childrenswear trade - and save a fantastic 25%. The NCWA and Schoolwear Association offer further discounts for members.
 
Subscribe Now
Advertise with CWB
 

Advertising with CWB, in print or online, reaches the buyers that matter and gets real results. Call Michele on +44 (0)1484 848337 now to book your advert.

Advertising with CWB, in print or online, reaches the buyers that matter and gets real results. Call Michele on +44 (0)1484 848337 now to book your advert.
 
Download media pack
CWB March/April 2017 issue 105
 

Read the latest issue of CWB magazine.

Read the latest issue of CWB magazine.
 
Read the latest issue online