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Shushilala showroom opens for s/s 16
New London multi-brand showroom offers childrenswear, shoes, bags and jewellery. 

By Laura Turner

21 June 2015

Launched for s/s 16, Shushilala is a new, London boutique-style showroom and retail support agency offering childrenswear, footwear and accessories.  
 
Located at 91 Brick Lane, The Old Truman Brewery, the showroom is founded by Christhl Scharing and Pan Philippou, who have previously worked with brands such as Maison Margiela, D2, Vivienne Westwood, Acne, Anna Sui, Sonia Rykiel, Bonpoint, Manolo Blahnik, Peter Pilotto, Supreme and Diesel.
 
“By combining creativity and commerciality, our vision is to bring a peerless product to market,” says Scharing. “Our doctrine is founded on added value and long-term client commitment. Shushilala… bringing a little chutzpah and chichi in a vanilla world.”
 
Brands already signed up to Shushilala include childrenswear label Sierra Julian, footwear brand Del Rio London, jewellery by Marta Larsson and shoes and bags by Bruno Parise Italia. 
 
 
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