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Smalls launches Back to School campaign
Children’s merino clothing brand partners with Campaign For Wool for the Back to School season.

By Laura Turner

21 September 2016

Smalls, an award-winning range of British-designed merino clothing for children aged 0-14, has partnered with Campaign For Wool on a Back to School and Eczema Awareness Campaign. 
 
With new clinical research conducted in Australia revealing that superfine merino wool reduces the severity of paediatric mild-moderate atopic dermatitis, Smalls has partnered with the Campaign For Wool to raise awareness of the proven benefits of merino wool for eczema-prone skin. The brand’s vests, for instance, being suitable for layering under school uniforms to help protect skin. 
 
“We’re really excited that this new study is challenging the common misconception is that wool is an irritant and exacerbates itchy and dry skin,” says Peter Ackroyd, COO for The Campaign For Wool. “The new research findings may help change the public perception of wool, describing it as not only a low allergy risk, but also a low irritant with a therapeutic effect.”


 
 
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