Smalls launches Back to School campaign
Children’s merino clothing brand partners with Campaign For Wool for the Back to School season.
By Laura Turner
21 September 2016
Smalls, an award-winning range of British-designed merino clothing for children aged 0-14, has partnered with Campaign For Wool on a Back to School and Eczema Awareness Campaign.
With new clinical research conducted in Australia revealing that superfine merino wool reduces the severity of paediatric mild-moderate atopic dermatitis, Smalls has partnered with the Campaign For Wool to raise awareness of the proven benefits of merino wool for eczema-prone skin. The brand’s vests, for instance, being suitable for layering under school uniforms to help protect skin.
“We’re really excited that this new study is challenging the common misconception is that wool is an irritant and exacerbates itchy and dry skin,” says Peter Ackroyd, COO for The Campaign For Wool. “The new research findings may help change the public perception of wool, describing it as not only a low allergy risk, but also a low irritant with a therapeutic effect.”
Today the London retailer launched beauty and kidswear categories online and in-store.
Rachel Riley on her eponymous childrenswear label.
Children’s swimwear brand extends retail offering to online retailer, Farfetch.
CWB Independent Retail Awards 2015, Best New Store.
Fifty free copies of the new SDEA Retail Display Directory up for grabs to CWB readers.
Eighties revival theme for this year’s Schoolwear Association fundraising evening.
New look for Mini Moda and show’s earlier dateline welcomed by children’s footwear buyers.
Childrenswear label Mischka Aoki introduces a playful take on luxury with new Little Miss Aoki line.
Childrenswear brand launches separate spring and summer collections.
This year’s awards kick off with a new Best Baby Store category.
Potwells Trading agrees distribution deal with functional soft toy brand, BoBo Buddies.
Brand unveils three children’s charities to be supported as part of its new Little Clothes BIG Change project.
Interiors brand launches range of coordinating home textiles.