The Schoolwear Show review
CWB'S pick of news and events surrounding October 2011's edition of the Schoolwear Show.
By Laura Turner
17 February 2012
The Schoolwear Show is the only exhibition of schoolwear suppliers for the independent retailer, with the majority of schoolwear independents in the UK now regularly attending the event.
This year’s edition, 2011, showcased everything from plain and bespoke uniform items through to sportswear, footwear, outerwear, accessories, fabric and textiles, and stationery.
It also played host to organisations such as The Schoolwear Association (SA) and the Fashion & Textile Children’s Trust, and marked one of the key industry networking events of the year with the annual SA fundraising party talking place after the first day of the show.
Here are the highlights:
Schoolwear Association membership drive
The Schoolwear Show provides an important vehicle each year for the Schoolwear Association (SA) to promote its role as the voice of the industry. The SA executive committee donated time to man a stand throughout the show, where both members and non-members came to chat and learn more about the organisation’s work in promoting the benefits of school specific uniform to schools and parents. This year, the SA took 55 new enquiries for membership at the show.
Fashion & Textile children's trust spreads the word
AS WELL AS NEW SUPPLIERS, THIS YEAR’S SHOW ALSO HAD A NEW FACE IN THE FORM OF THE FASHION & TEXTILE CHILDREN’S TRUST (FTCT)
The charity attended the show to target the schoolwear sector and help raise awareness among visitors and exhibitors of the financial support and grants it can offer to children of those working in the UK fashion and textile industry where there is a particular case of need. For more information on the charity, visit www.ftct.org.uk where, should you choose to get involved, you will find a toolkit of promotional resources such as text, pictures, logos, a promotional poster, booklet and website widgets to help you spread the word about the FTCT.
New to the show
NEW TO THE SHOW THIS YEAR WAS SUNPROOF LIMITED, WHICH SUPPLIES PREMIER NAME TAPES – IRON-ON WOVEN NAMETAPES DESIGNED TO WITHSTAND REPEATED TEMPERATURE WASHES – AND RUKKA RAINWEAR, A SCANDINAVIAN CHILDREN’S RAINWEAR BRAND AVAILABLE FROM STOCK.
Schoolwear brand supplier Jerzees Schoolgear by Russell presented the new Spalding range of sports teamwear, ranging from base layers to jackets and key individual garments through to a complete teamwear solution. Also making its show debut was multi-brand clothing distributor BTC Activewear, which holds stock from over 40 market-leading brands and whose offer ranges from blazers and sweatshirts through to teamwear and accessories.
Some of the stands that caught CWB’s eye this year included David Luke’s, which featured a nostalgic theme reflecting the company’s impending 30th anniversary in 2012. References to films, cartoons and music, as well as retro toys and sweets, helped transport visitors back through the last three decades of the business’ existence. Other highlights included William Turner & Son’s display of Unicol branded hi-viz products and accessories such as bags, hats, reflective tags, badges and flashing armbands. 1880 Club’s stand, meanwhile, effectively showcased its most comprehensive range of blazers yet, including the Visimax, featuring high visibility trims at the collar, lapels, hem and sleeves.
SA fundraising auction and raffle
This year’s prizes for the SA annual fundraising auction were sponsored by Howard Bros and Pullens, David Luke, School Uniform Direct, Stevensons and CWB. The trip to Highclere Castle – where Downton Abbey is filmed – together with a local overnight stay sponsored by CWB, raised the highest bid at £500 from David Burgess, MD of David Luke. The raffle for a trip to Paris and tickets to see The Moulin Rouge raised over £1,600 and was won by Falcon rep Paul Newbury.
Parisian Nights proves roaring success
This year’s annual Schoolwear Association (SA) fundraising party raised in excess of £11,000 to help the SA continue its work on behalf of the industry and as a voice to the media and political decision-makers.
Over 200 guests attended the event, which was sponsored by Trutex and Falcon Sportswear, and took place at The Marriot Forest of Arden Hotel, Solihull. Highlights from the evening included a three course dinner, can-can dancers, a disco, raffle and auction.
Campaign for wool targets schoolwear sector
REBECCA SHARP, UK COUNTRY MANAGER AT WOOLMARK INTERNATIONAL, ATTENDED THE SHOW AS PART OF THE CAMPAIGN FOR WOOL INITIATIVE TO HELP BUILD AWARENESS OF THE NATURAL, RENEWABLE AND BIODEGRADABLE BENEFITS OF WOOL AMONG SCHOOLWEAR SUPPLIERS.
It is free to get involved in the Campaign and this can be done through the trade section of the website, www.campaignforwool.org. Once signed up, a supplier’s company logo and a link to their website is added to the Campaign’s online partner page and in return, the supplier can use the Campaign for Wool and green Woolmark logo on its own company website. Schoolwear suppliers can contact Rebecca Sharp at [email protected] or call 020 7845 5887 for further information on the Campaign and the benefits of wool and its provenance.
A WIDE ARRAY OF SCHOOL SPORTSWEAR, EQUIPMENT AND NEW INNOVATIONS GRACED THIS YEAR’S EDITION OF THE SHOW.
Some key offerings included further developments to Halbro’s fully co-ordinated range of clothing and equipment for football, hockey, cricket, lacrosse, tennis, athletics and netball. Gymphlex’s new Plus Training Wear range, which is available from stock, made its show debut, while Trutex’s sportswear range, Akoa, featured new additions such as the bespoke Sector Pro jacket and a stock-supported base-layer T-shirt.
Today the London retailer launched beauty and kidswear categories online and in-store.
Rachel Riley on her eponymous childrenswear label.
Children’s swimwear brand extends retail offering to online retailer, Farfetch.
CWB Independent Retail Awards 2015, Best New Store.
Fifty free copies of the new SDEA Retail Display Directory up for grabs to CWB readers.
Eighties revival theme for this year’s Schoolwear Association fundraising evening.
New look for Mini Moda and show’s earlier dateline welcomed by children’s footwear buyers.
Childrenswear label Mischka Aoki introduces a playful take on luxury with new Little Miss Aoki line.
Childrenswear brand launches separate spring and summer collections.
This year’s awards kick off with a new Best Baby Store category.
Potwells Trading agrees distribution deal with functional soft toy brand, BoBo Buddies.
Brand unveils three children’s charities to be supported as part of its new Little Clothes BIG Change project.
Interiors brand launches range of coordinating home textiles.