Theo Paphitis goes back to school
Schoolwear independent wins SBS competition.
By Laura Turner
22 January 2014
Chelmsford family business Schoolwear Plus was recently selected by Dragon’s Den star Theo Paphitis as a winner of his Small Business Sunday (SBS) competition. The retailer went on to meet Paphitis at an exclusive event for SBS winners at the ICC in Birmingham.
SBS sees businesses tweeting Paphitis about their companies on a Sunday between 5pm and 7.30pm including the hashtag #SBS. Six winners are retweeted every Monday at 8pm and invited to enter their business profile on the SBS website free of charge. Since winning, and having its message retweeted by Paphitis to his 402,000-plus followers, Schoolwear Plus has gained over 200 more Twitter followers and seen increased interest from customers.
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