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Frugi announces chosen charities
Brand unveils three children’s charities to be supported as part of its new Little Clothes BIG Change project.

By Laura Turner

2 June 2016

Organic and ethical childrenswear brand Frugi has announced three chosen children’s charities to be supported as part of its new Little Clothes BIG Change project, which officially launches today. 
 
Children’s charities from across the world applied for the campaign, from which Frugi’s charity committee created a shortlist. The entire Frugi team then voted for its favourite organisations, which include Anna’s Hope, Pump Aid and The Sick Children’s Trust. 
 
Anna’s Hope is a charity inspired by Anna Hughes, who tragically died from a brain tumour aged three. It is a small charity, passionate about making a difference to the lives of children and young people who have a brain tumour by providing support and rehabilitation during and after treatment to help them reach their full potential. 
 
Pump Aid is a UK-based organisation that operates in sub-Saharan Africa with one clear objective to ensure communities have access to clean and fresh drinking water and good sanitation. 
 
The Sick Children’s Trust, meanwhile, provides a home-from-home at some of the UK’s major hospitals to ensure families with a seriously ill child can stay together, by their child’s bedside, during their treatment. 
 
“We are extremely excited to launch our new campaign and so thrilled to be supporting these three wonderful children’s charities,” says Frugi’s co-founder, Lucy Jewson. “Frugi was founded from a passion to be environmentally friendly, and we are all so proud to have raised money for such wonderful causes over the years. This year, we decided we wanted to support what Frugi also stands for; children. Frugi will now support our local wildlife, our suppliers in India as well as these three amazing charities. We can’t wait to build relationships with people who are really making a difference to the lives of little ones.”   
 
From today, following every purchase at weloveFrugi.com, customers will be asked to select the children’s charity that resonates with them the most. At the end of the financial year, Frugi will present each charity with the donations raised from sales, keeping customers updated on how they are being spent. Each year, three new children’s charities will be selected in the same way. 
 
Over the past 12 years, Frugi has donated more than £245,000 to environmental charities through the One Percent for the Planet scheme. The team is now looking forward to continuing its commitment to donate one per cent of its turnover, but through its new initiative. The Little Clothes BIG Change project will see Frugi support its chosen three children’s charities, as well as continuing to support the Cornwall Wildlife Trust and its charities in India.
 
To celebrate the launch of the Little Clothes BIG Change charity campaign, Frugi will be giving away a charity T-shirt with every order over a £30. 
 
 
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