About us  |  Contact  |  Twitter  |  Facebook  |  Pinterest  |  Instagram


 
News
 

Wolf & Badger launches kidswear
Today the London retailer launched beauty and kidswear categories online and in-store.

By Rebecca Jackson

27 May 2016

Independent retailer Wolf & Badger has today launched beauty and kidswear categories, adding to its existing portfolio of over 600 labels.
 
The kidswear range will be sold both online and in the company’s two London boutiques, catering to children aged between 2-13 years, and will be a curated edit of brands.
 
With an aim to carry around fifty brands in each of the two categories by the end of 2016, the kidswear offering includes brands such as Chateau de Sable, Jessie & James, Love Made Love, No Added Sugar, Toby Tiger and Zatchels.
 
Creative director of Wolf & Badger, Henry Graham, says, “We are regularly approached by a variety of great brands wishing to sell with us which don't sit within the traditional merchandising mix we carry online or in store.” 
 
He continues, “With customer demand burgeoning for certain categories, there was no longer any reason why we shouldn't be showcasing and selling certain other product types alongside our existing range. We have always been known for selling the best under-the-radar independent brands and moving into beauty and kids was the natural next step.”

www.wolfandbadger.com



 
 
MOST POPULAR
 
Newsletter
 

Sign up now to the CWB e-newsletter, packed with
industry news and features, including the latest from the NCWA.

Captcha
 Security code
 

Related Stories
Sun-San Sandals to launch webshop
Sun-San Sandals to launch webshop

US heritage label's online store, which will soon include a wholesale sub-section, is part of expansion strategy.

Subscribe to CWB
 

Get the inside story on the childrenswear trade - and save a fantastic 25%. The NCWA and Schoolwear Association offer further discounts for members.

Get the inside story on the childrenswear trade - and save a fantastic 25%. The NCWA and Schoolwear Association offer further discounts for members.
 
Subscribe Now
Advertise with CWB
 

Advertising with CWB, in print or online, reaches the buyers that matter and gets real results. Call Michele on +44 (0)1484 848337 now to book your advert.

Advertising with CWB, in print or online, reaches the buyers that matter and gets real results. Call Michele on +44 (0)1484 848337 now to book your advert.
 
Download media pack
CWB March/April 2017 issue 105
 

Read the latest issue of CWB magazine.

Read the latest issue of CWB magazine.
 
Read the latest issue online